Sespence07 writes -

This film explains how to sew a digital display for use as a car accessory. It was created by our very own Steve Spencer as part of a competition that Scion held called “Craft My Ride.” Steve has been working on this during nights and weekends and its pretty fun stuff. He used http://www.sensables.com authoring tools (beta version) to design the animation.

Sewrider – Link (photos).