We’re in the middle of Global Ignite Week right now, and the first video from Global Ignite Week is up: a behind the scenes description at Ignite LA of the OK Go music video we covered recently:
Ok Go had a video idea for the recorded version of “This Too Shall Pass”. They approached Adam Sadowsky, president of Syyn Labs, to design a Rube Goldberg inspired machine in which they would base their music video around. After months of preparation and 20 consecutive 18 hr days, they finally got the perfect take. Adam explains all the tedious fun!
Music & Machines: OK Go’s Rube Goldberg Inspired Machine [via O'Reilly Radar]
