[vimeo http://www.vimeo.com/34773498 w=613&h=345]

Our crack shot of an Art Director, Jason Babler, sent me a link to this video of Dutch artist Jólan van der Wiel’s Gravity Stool project. Here’s the description from the artist’s site:

The Gravity Stool owes its unique shape to the cooperation between magnetic fields and the power of gravity.

Departing from the idea that everything is influenced by gravitation, a force that has a strongly shaping effect, Jólan intended to manipulate this natural phenomenon by exploiting its own power: magnetism. The positioning of the magnetic fields in the machine, opposing each other, has largely determined the final shape of the Gravity Stool.

It is the combination of the magnet machine with the plastic material, developed especially for this purpose, that enabled Jólan to start a small but efficient chain of production. The forms and products are characterized by the freakish and organic shapes that are typical of nature itself.

The Gravity Stool