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Makers, are you OK with paying more money for ringtone than you would for a complete song? These folks seem to think so - "According to The NPD Group, a leading provider of consumer and retail information, consumers are willing to pay more for a 30-second snippet of a song track to be used as a ringtone than to download an entire song track. In addition, consumers are willing to pay a premium (above the average $0.99 price for paid music downloads from the Web) for the convenience of downloading a full song directly to their mobile phone wherever and whenever they want." Link. Wouldn't it be better to buy the song, then make your own?
Turns out we all want to pay *more* for ringtones?
Makers, are you OK with paying more money for ringtone than you would for a complete song? These folks seem to think so - "According to The NPD Group, a leading provider of consumer and retail information, consumers are willing to pay more for a 30-second snippet of a song track to be used as a ringtone than to download an entire song track. In addition, consumers are willing to pay a premium (above the average $0.99 price for paid music downloads from the Web) for the convenience of downloading a full song directly to their mobile phone wherever and whenever they want." Link. Wouldn't it be better to buy the song, then make your own?
Posted by Phillip Torrone |
Jan 19, 2006 01:06 PM
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This isn't really a surprise. Excluding the kinds of people who would read this site, most people are unaware that you can make your own tones. Even if they are aware, they probably don't know how to do it, nor can they find it out. It's too much trouble. For them, their time is more valuable than their money. This is the same principle used by convenience stores....
To be honest, I'd probably pay the premium myself. I have no interest in ringtones (I use the standard "ring, ring" on my cell. Oddly enough, that's become the unique tone now..). If I were interested in using a song or something, I'd most likely only do it once or twice, so I'll pay the dollar or two to not have to bother.
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In my area, only one cellular carrier allows the use of cables/bluetooth to transfer data to/from the phone. The others all restrict (cripple) data transfer to SMS/email, for which they charge a fee.
If I had not purchased a phone from the carrier that permitted cable/bluetooth transfer, I'd have to use a fee-based system for ringtones. That's just anti-Maker.
As it is, I keep hearing "I wish I could find this tune as a ringtone." from people, to which I get to (hopefully with just the right degree of pride) reply: "You mean like this?"
Open is better than closed.
"Costs more, does less." is a lousy pitch.
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What is even more ridiculous is those services that charge $30 a month to SMS you a joke everyday. They advertise constantly on TV here. Who buys these things? Sadly, lots of people. Sigh...
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The concept of paying more for a ringtone is due to greedy music labels. I use a great product to create my own ringotnes from any cd or audio file. I have some great sound effects too. I think its free to get and 1.99/ringtone but its not a subscritpion. www.easyringtonemaker.com is where I found it. Try it - I love it.
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You are right! Moreover, there is a worse situation.
When you download a ringtones from a site or throught an advert on a magazine or tv, you could find yourself subscribed to a service so you pay more money for other ringhtones you don't desire!
Sometimes I think the time when it there was only the code to compose ringtones, like in old web site suonerie nokia.
Bye, kalos
Reply to this comment
You are right! Moreover, there is a worse situation.
When you download a ringtones from a site or throught an advert on a magazine or tv, you could find yourself subscribed to a service so you pay more money for other ringhtones you don't desire!
Sometimes I think the time when it there was only the code to compose ringtones, like in old web site suonerie nokia.
Bye, kalos
Reply to this comment