From the Add-Art site:
Add-Art is a free FireFox add-on which replaces advertising on websites with curated art images. The art shows are updated every two weeks and feature contemporary artists and curators.
Spearheaded by Anti-Advertiser Steve Lambert, this open source project is being developed by Eyebeam. It works with AdBlockPlus, a Firefox extension that replaces online ads with blank space. This extension turns that blank space into art. Shows rotate every two weeks.
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Add-Art replaces online ads with art | MAKE
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Add-Art replaces online ads with art | MAKE