My interactive media project this semester is about the augmentation of the classic communication medium business card. I tried to extend it wisely, so that you can have the essential information of a businesscard (adress, email etc.) and at the same time create a very personal and interesting possibility to introduce yourself to others. I kept the physical businesscard and extended it digitally. I don't think the "analog" business card will die soon, to many people it is almost like a status symbol and in Japan for example the "handing over" of a business card is quite a ritual. With my project i keep these possibilities and bring a new interesting touch to this communication medium.
I asked myself which technology is suited best for what I want and what came to my mind pretty quickly was Augmented Reality.While developing my concept it was very important to me that everybody should be able to create such a businesscard and present himself to the audience. Also i am a Star Wars fan and i liked the idea of displaying the person as a kind of "hologram" :)
Augmented reality businesscard
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What kind of software is required to view Augmented Media like this?
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Until this technology 'just works' it is just a toy. Having to have specific software tailored to respond to a unique image is fun but of no value in the real world. If you received that business card what would you be able to do with it? Nothing.
I have a great Tower Defence AR game on my N95 phone -cellagames.com- but the software can do nothing with any other images. What is needed is a core technology that runs specific routines triggered by specific images.
Maybe in a few years?
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James Alliban did another one of these that I covered here:
http://augmented-reality.tumblr.com/post/140900757/james-alliban-has-created-an-augmented-reality
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Looks a lot like what the people at metaio are doing. Cool to see that enter the hacker/maker community.
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I did something similar for anyone who want to add augmented reality to hers/his/their business card
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