It’s the 3rd annual Mochimochi Photo Contest!
Anna writes:

Once again, we’re looking for the cutest, funniest, most interesting photo of a Mochimochi Land toy. All you have to do to enter is upload your photo(s) to the Mochimochi Friends group on Flickr by November 16th. Like previous years, winners will receive cute goodies from Japan and gift certificates from Mochimochi Land, PLUS this year they will also get gift certificates from Knit Picks! To be eligible, your photo must contain at least one knitted toy made from a Mochimochi Land pattern. This can either be a pattern from the Mochimochi Shop or one of the free patterns on the Mochimochi Blog.